About us

Nice to meet you, we're Appliance Sure, the UK's new favourite appliance cover provider. We've been help customers keep their world moving since 2019.

Who are we?

Appliance Sure was founded in July 2019 with the goal of providing the UKs most comprehensive, best quality and best priced appliance cover. We know what it's like for your washing machine, fridge or god forbid, your TV, to stop working. With cover through Appliance Sure we'll have you back up and running within 48 hours. We've since helped 1,000s of people keep their appliances safe and in working order.

In numbers



2019

company was founded

-

4K+

customers

as of October 18th 2022

10K+

appliances covered

as of October 18th 2022

21.5h

average call out time

as of October 18th 2022

25

different appliances to chose from

as of October 18th 2022

100+

staff & contractors

as of October 18th 2022

24/7

service & helpline

as of October 18th 2022

25

different appliances to chose from

as of October 18th 2022

100+

staff & contractors

as of October 18th 2022

24/7

service & helpline

as of October 18th 2022

2019

company was founded

-

4K+

customers

as of October 18th 2022

10K+

appliances covered

as of October 18th 2022

21.5h

average call out time

as of October 18th 2022

25

different appliances to chose from

as of October 18th 2022

100+

staff & contractors

as of October 18th 2022

24/7

service & helpline

as of October 18th 2022

2019

company was founded

-

4K+

customers

as of October 18th 2022

10K+

appliances covered

as of October 18th 2022

Senior leadership team

Soyfur Rahman headshot
Soyfur Rahman

Chief Executive Officer

Deva Carlton headshot
Deva Carlton

Chief Commercial Officer

Luke Mantoura headshot
Luke Mantoura

Chief Operational Officer

Elliot Waterhouse-Barros headshot
Elliot Waterhouse-Barros

Chief Digital Officer

Martin Slater headshot
Martin Slater

Operations Manager